Embedded content for B2B SaaS

Content marketing for B2B SaaS that actually moves pipeline.

A full-time, embedded creator who studies your category daily, ships weekly, and iterates on what works. More like a hire than an agency. Starts at $2,500/mo, month-to-month.

See how the loop runs

30 minutes. No pitch deck. We'll talk about your product, your audience, and what kind of content loop fits.

Method built & proven on
Little Savants AI hardware · DTC PHONK CAT Indie label Your B2B SaaS Up next
The state of B2B content

B2B content marketing has been broken for a decade.

Whitepapers nobody reads. LinkedIn carousels in everyone's feed and nobody's memory. Ghostwritten thought leadership that sounds like every other ghostwritten thought leadership. The same recycled 2018 playbook, sold to you for $10K a month.

Meanwhile, the content people actually watch has moved. Creator-style social, long-form YouTube, daily volume, ruthless iteration. Your buyers are watching it. Your category is being shaped by whoever shows up there.

Most B2B teams know this. They just don't know how to operationalize it without burning a year on a creator hire or twelve months on an agency contract.

What stopped working

10-page whitepaper, gated behind a form.

Carousels with 9 slides nobody swipes past slide 3.

Ghostwritten thought leadership that all sounds the same.

What's working

Creator-style social content built on category-specific patterns.

Long-form YouTube that earns watch time, not just impressions.

Consistent output → real iteration data inside 30 days.

Paid amplification only on the formats it actually fits.

The method

How it actually works.

A loop. Run every week. For as long as you keep us. Each step has a person attached, a deliverable, and a number we report back to you.
01 · Immerse

An hour a day, inside your category.

Your dedicated creator spends one hour every weekday watching the TikTok, Instagram, and YouTube content shaping your space. Trends get spotted before they peak. Patterns become hypotheses.

02 · Strategize

A weekly plan, sized to your team.

We propose what's worth shipping — based on what's working in the category, what fits your product, and what your team can realistically execute alongside us.

03 · Ship

Volume, posted on your channels.

Your creator produces and posts. Full-time. Quantity matters more than perfection at this stage — we're testing concepts, not protecting a thesis.

04 · Iterate

Read the data. Double down on winners.

Weekly reporting on what's working. When Meta ad amplification is part of your plan, we run it against the winners. Bad concepts die. Good ones get more oxygen.

Proof

We built the method on our own brands first.

Both case studies below are companies our founder runs. We're saying that out loud because most agencies hide it. The disclosure is the proof — we ate the cooking before serving it.
AI hardware DTC · 90-day arc

Little Savants

Profitable
CAC. AI plush · saturated category

A category-defining AI plush toy launched into a saturated toy market — pushed to a healthy CAC inside 90 days.

Little Savants needed to scale acquisition for a brand-new product category. We ran the loop: daily category research, short-form vertical content, paid amplification on the winners. Within 90 days the playbook was running on autopilot — and CAC was profitable.

"By using this method, we were able to do what so few are able to do, consistently test content until we found which marketing angle produced the best CAC and then iterate on it to continuously improve" — Eden Corbin, Co-founder, Little Savants  ·  Founder also runs PDG Content
Independent music label Content + paid

PHONK CAT

Profitable
ROAS. Indie · vs. major-label budgets

An indie label competing for ears against major-label budgets — pushed to profitability through content + paid.

We embedded into the phonk and ambient subculture, ran daily research, shipped at volume, and amplified the hits with paid. Within months: profitable ROAS, and a label that pays for itself.

"You never know what creative will give you 5X or even 10X results, which is why testing literally 100's of creatives is key" — Freeman Corbin, Founder, PHONK CAT  ·  Same founder runs PDG Content
What's included

What's actually included.

$2,500/mo gets you a full-time content creator. Most clients layer in add-ons and land at $4–5K/mo. Month-to-month, every step.
Base · starts at

$2,500/mo Dedicated content creation.

A full-time creator embedded with your team. Month-to-month. No commitment.

  • A full-time content creator embedded with your team
  • One primary format — long-form YouTube, short-form vertical, or another channel
  • Format-flexible — shift focus when your strategy shifts
  • 1 hour/day of category research
  • Weekly performance reporting
  • Continuous iteration based on data
Read the questions
Add-ons most clients layer in

Typical full-service $4–5K/mo all-in.

Bolted on only when the format calls for them — never as a default upsell.

  • Meta ads management — when paid amplification fits your format (short-form vertical, DTC funnels). We don't bolt it on for formats that don't need it.
  • Additional formats — a second creator covering another channel (e.g. long-form YouTube alongside short-form)
  • More — TBD on the discovery call. The full add-on menu is being finalized.

The discovery call shapes what's right for you. No tiered pricing table to game — we'd rather you saw a number that matches reality.

No annual contract. No format lock-in. Cancel any month.

Why PDG

Four things you won't get from a typical agency.

We're not trying to be the cheapest, the biggest, or the most strategic on a slide. We're trying to be the most useful person on your team, two days from now.
01 · Hire framing

More like a hire than an agency.

A full-time creator on your account. They learn your product, your customers, and your category. They shift formats when you do. Treat them like a part-time team member, not a vendor.

Typical agencyBouncing across 5 accounts
PDGFull-time on yours
02 · Method & proof

Built on our own brands first.

We didn't read about this method. We wrote it — running the loop on Little Savants and PHONK CAT until it worked. Then we opened it to clients.

Typical agencySlide deck of past clients
PDGMethod tested on our own P&L
03 · Transparency

Honest about how the work gets made.

Strategic leadership in the US. Production team distributed globally. That's why a real $2,500/mo entry tier exists, and why full-service engagements at $4–5K still come in well under comparable agency retainers. Most agencies are built the same way and don't tell you.

Typical agencyHidden production stack
PDGUS strategy · global production
04 · Commitment

Month-to-month. Format-flexible.

No annual contract. No format lock-in. Most agencies need a year and a long onboarding. If we're not earning the renewal, we shouldn't have it.

Typical agency12-month minimum
PDGCancel any month
FAQ

Questions we get.

The honest answers. If yours isn't here, the discovery call is the right place — bring it.
Does short-form video really work for B2B?

Yes — and the case studies show what that looks like for hardware and for music. The same playbook works for SaaS when the creator understands the category. That's why we run an hour of category research every day.

Can you really understand my technical product?

That's what the embedded model is for. Your creator isn't bouncing between five accounts — they're full-time on yours. The first weeks are heavy on learning your product, your customers, and your space. By week three, the content sounds like it came from inside your team.

What's the minimum commitment?

None. Month-to-month, cancel anytime. PDG is structured this way on purpose — if we're not earning the renewal, we shouldn't have it.

How are you so much cheaper than other agencies?

Strategy, account management, and quality control are US-based. The creator producing your content is part of PDG's global production team. Most agencies are built the same way and don't tell you. PDG does. The result: a real $2,500/mo entry tier for content creation, and typical full-service engagements (with ads management and additional services) at $4–5K/mo — still well below comparable agency retainers.

What does an engagement look like above the $2,500 base?

Most clients add Meta ads management when their format includes paid amplification, and some add a second creator covering an additional format. Typical full-service engagements land at $4–5K/mo. The discovery call defines the right shape.

What if I already have content people in-house?

PDG plugs in alongside them — as the embedded short-form specialist, the long-form lead, the paid-amplification operator, or whatever the team isn't covering yet.

How fast do we see results?

First content within two weeks of kickoff. Meaningful iteration data within 30–60 days. Both case studies show what 90-day arcs look like.

What if it's not working?

Cancel any month. We'd rather lose a client cleanly than hold one in a contract.

Ready to see what's possible?

30 minutes. No pitch deck. We'll talk about your product, your audience, and the shape of a content loop that would actually fit your team.

●  PDG onboards 2 new clients per month
Discovery call

30-minute call. No deck. Just your team and ours.

content@pdgdesign.net if email's faster